Camel Brand World
In place for a cumbersome guideline,
an electronic version of Camel Brand
World is churned for internal and
trade applications, as well as a pool
of Limited Edition Packs and
Key Visuals.

These packs and key visuals adhere
to a 3 prong brand pillar
- Art & Design, Music & Nightlife and
Travel & Culture.

The visual content is a collaboration
with international artist to express a
promise in inspiring creativity.