KENT ID2 - Sense of Sight
A limited edition product launch,
exploring the possibilities of a visual
play through graphics and materials.

Variants are presented with
different graphics that animate
when packs are pushed up against
plastics sleeves.

A point of sale design attribute with
bottom perforation for an immediate
pack dispensing.

Invite / DM / Poster
A simulation of lenticular effect and
optical illusion.