KENT Primer
A campaign to define KENT's product
benefit - 3 way filter for a smooth

A surface of inter-merging gradients
and graphic elements render the idea
of a filtration process. KENT logo is
replaced with FILTRATION,
SMOOTHNESS and TASTE to draw a
similar emphasis as it relates directly
to KENT's smoking sensation.

A concertina fold with central
perforations forms a passage,
revealing event's name K3.